YELLOWEEK

Purpose: To raise brand awareness and increase sales by celebrating Veuve Clicquot’s Yellow label through champagne-inspired events. Manina conceptualized and produced the Yelloweek Festival for Veuve Clicquot, an annual springtime celebration of creativity in the arts, fashion, gastronomy, and lifestyle. The weeklong series of events brought together some of the finest restaurants, hottest nightclubs, and the most talented artists and up-and-coming fashion designers, attracting citywide media attention and generating record sales for the brand. Yelloweek first debuted in Montreal and is now a national annual event across Canada.





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